YouTube has a new strategy to win over Spotify’s audio-first podcasters using AI
YouTube is introducing new artificial intelligence tools to assist audio-first podcasters in transitioning into video content creators. This technology could give YouTube an edge over Spotify, which focuses primarily on audio podcasts. There is a growing demand from consumers to watch podcasts rather than just listen to them. The next significant competition for podcasts is […]
How To Measure Brand Marketing Efforts (And Prove Their ROI) via @sejournal, @AlliBerry3
Measuring the impact of brand marketing on business results involves tracking awareness, consideration, conversion, and loyalty. Brand marketing plays a vital role in the success of digital campaigns, influencing consumer behavior in favor of familiar and trusted brands. Building a strong brand foundation may not yield immediate results visible like SEO or PPC outcomes, but […]
Cassette Logic: technology that never dies but is already dead
A tune concerning a concept that endures eternally despite being lifeless emerged from a thirty-year-old collection of songs today. Cassettes have a unique ability to present what one would never have thought to request. My workstation holds devices that, by any standard measure, produce subpar sound quality. This serves as a reminder that human perception […]
Citi poaches IBM exec to accelerate its AI ambitions: See the memo
Citi has selected Shobhit Varshney, a seasoned IBM executive, to spearhead the bank’s AI strategy, following the recent formation of a fresh AI leadership team. A memo from the bank revealed that Citi’s AI resources are accessible to 175,000 employees worldwide. Varshney, who previously led data and artificial intelligence efforts at IBM’s consulting division, will […]
AI Is Eliminating Jobs for Younger Workers
Researchers at Stanford University have presented compelling evidence indicating that artificial intelligence is now beginning to displace certain jobs, with younger workers being replaced in some sectors while older, more experienced workers are finding new opportunities arising. The study, conducted by Erik Brynjolfsson, a professor at Stanford University, along with Ruyu Chen, a research scientist, […]