Brands Are Hiding Their Best Ideas From AI — Then Paying To Get Seen Again
WHAT’S HAPPENING A growing number of companies are accidentally creating what could be called a “Protection Paradox” in modern digital marketing. The pattern looks smart internally: Create valuable thought leadership content Gate it behind forms Protect intellectual property Collect lead information Filter out “low quality” prospects But the unintended consequence is becoming increasingly obvious: Brands […]
Google Says AI Search Is Creating Two Different Types of Internet Users
WHAT’S HAPPENING Liz Reid from Google revealed new insights into how people are using AI-powered search — and the takeaway for SEO professionals is becoming increasingly important: Not every search user wants the same experience anymore. During a May 4, 2026 discussion, Reid explained that users are starting to split into different behaviors depending on […]