The initial offspring utilizes AI advertisements featuring peculiar digital replicas of authentic online broadcasters. The promotional content gives off a vibe as if it was crafted by an LLM as well. In case you have skimmed through an advertisement on TikTok for Nexon’s game The First Descendant, which falls under the genre of loot-and-shoot, you might have missed that it was AI-generated. However, if you happen to watch one for more than a moment, you will likely detect its artificial origin. Each ad showcases an AI broadcaster speaking enthusiastically about the new boss Wall Crasher and perhaps the Nier: Automata crossover while making exaggerated head movements in an attempt to convey excitement. The way one of them mispronounces “Automata” may come across as comical, possibly stemming from its training on real individuals struggling with the pronunciation. Instead of enlisting legitimate influencers, these ads feature AI emulations of genuine streamers such as DanieltheDemon feigning enthusiasm for The First Descendant akin to their passion for Warframe. The resemblance is not subtle; it clearly mirrors an AI trained on an existing personality. Since TikTok ads are unlisted, you won’t find these on Nexon’s official platform; nevertheless, they persist in reaching users despite facing criticism on the official subreddit. While we have witnessed upscale fashion magazines resorting to utilizing AI-generated models due to the purported challenge of locating an attractive blonde model conventionally, this move seems rather distasteful. There exists a plethora of ordinary streamers available who could serve as suitable options to endorse your mediocre shooter game. This initiative appears more like something conceived because company executives have invested in various AI tools postulating their significance based on resources like LinkedIn and consistently urge finding practical applications for them.