Aerie’s decision to refrain from utilizing AI technology in their advertisements has been well received. The brand’s announcement on Instagram garnered more than 40,000 likes, indicating strong support from their followers. Aerie made it clear that they will not incorporate AI-generated images of people in their marketing campaigns, a stance that resonated with many. This move aligns with Aerie’s commitment to authenticity and realness, a core value that has defined the brand since its inception.

By choosing to feature real individuals instead of AI-generated models, Aerie has seen a significant increase in engagement on their social media platforms. Commenters have commended Aerie for their dedication to authenticity and praised them for staying true to their brand ethos. Chief Marketing Officer Stacey McCormick emphasized the importance of building trust with consumers by remaining true to their values and promises.

Aerie’s decision to reject AI in advertising reflects a growing trend among brands that are prioritizing genuine human connections over technological advancements. Other companies, like Dove, have also taken a stand against the use of AI imagery to promote unrealistic beauty standards. In a time when AI is becoming increasingly prevalent in various industries, Aerie’s bold stance serves as a reminder of the value of authenticity and human touch in marketing strategies.