As a startup founder, I leverage AI tools to assist my junior employee in producing work at a senior level within seconds. At Forage, the company I established approximately 18 months ago, I have only one full-time employee besides myself. This employee, with less than two years of experience, harnesses the power of AI to enhance her capabilities in our marketing technology business that focuses on social media trends.

The integration of AI, particularly Gemini 3, has revolutionized our workflow by enabling my junior employee to co-create product strategies rather than just refining them. This shift has significantly expanded her strategic capabilities and allowed her to create product requirements documents in half the time it would take without AI assistance. The increased efficiency brought by Gemini 3 has led to a more balanced workload distribution between human input and AI contribution.

With AI acting as an intermediary layer, my junior employee has shown remarkable growth in leadership and ownership of projects. While there are risks associated with relying heavily on AI for rapid skill development, I mitigate these risks by providing structured guidance and prompt starters to maintain focus and context during tasks.

Embracing AI has transformed my approach to hiring, prioritizing qualities like intelligence and drive over traditional industry expertise. I am optimistic about the future where brands must authentically understand cultural nuances even in an AI-driven landscape. This hiring philosophy aligns with the evolving role of AI in reshaping the workforce dynamics towards a more intuitive problem-solving approach rather than solely relying on years of industry experience.