Pomelli, developed by Google Labs, is a no-cost AI-driven marketing solution intended to assist small and medium-sized enterprises in their marketing efforts. The tool has recently unveiled a fresh feature known as ‘Photoshoot’. This new addition harnesses Google’s robust generative AI capabilities, such as Nano Banana, to craft “professional” product images. Users can initiate the process by selecting ‘Create a Product Photoshoot’ and uploading an image of their product, regardless of its quality. Google humorously reassures users not to fret about the image quality as they will handle it.
After submitting the user-provided image, Photoshoot generates a variety of shot styles including ‘Studio’, ‘Floating’, ‘Ingredient’, and ‘In use’, with the latter incorporating an AI-generated model. Additionally, users have the option to choose lifestyle images depicting the product in authentic settings, a task that was traditionally carried out by photographers.
Once the user selects a series of shots, Photoshoot produces unique images that are showcased in a video demonstration displaying commendable results. Users can freely download all generated photos for marketing purposes. The service is entirely complimentary. In a blog post on *The Keyword*, Google emphasizes the importance of assisting small and medium-sized businesses in managing digital marketing demands efficiently through Pomelli.
Users can also link directly to their online product URLs instead of uploading images if preferred. Photoshoot is currently accessible in the United States, Canada, Australia, and New Zealand.
According to Google Labs’ statement on X, Photoshoot simplifies the creation of high-quality customized product shots from a single product image to enhance marketing strategies.
Photoshoot represents Google’s latest initiative among various AI tools aimed at replacing conventional product photographers, who have been significantly impacted by generative AI technology. A recent survey conducted by the Association of Photographers in the U.K. revealed that 58 percent of its members have experienced a decline in job opportunities due to generative AI advancements.