Hisense technology enhances the excitement and passion of sports, even when you’re not physically present at the event. We are now approaching the crucial stage of the FIFA Club World Cup 2025™, with the semi-finals looming ahead: Only four teams remain, one of which will emerge as the victor with the trophy and honors. The series of games on the field has been incredibly entertaining and action-packed, supported by state-of-the-art technology off the field.
Hisense, a prominent global brand in consumer electronics and household appliances, is presenting its expertise in artificial intelligence (AI) at the FIFA Club World Cup 2025™ with the bold message “AI YOUR LIFE” displayed pitch-side. This message embodies the brand’s vision of innovation centered around humans through intelligent technology, enriching the experience and emotions associated with watching sports, even from a distance.
This concept is evident across all aspects—from the AI technologies driving its flagship products to engaging offline activities at the stadium and advanced viewing experiences at home. Collectively, these elements showcase Hisense’s comprehensive approach to intelligent living, where innovation not only enhances how we watch but also how we live our lives.
At the core of Hisense’s innovation lies its AI-powered technology, which lays the groundwork for a more intelligent and seamless lifestyle—from viewing matches to organizing daily routines. As an early adopter of AI in consumer technology, Hisense incorporates intelligent features across its product range. At present, their most powerful AI processor, the Hi-View AI Engine X, forms the heart of Hisense’s intelligent ecosystem. Fueled by deep neural networks, this processor mimics human brain functions by learning and adjusting to optimize picture and sound quality across various content types.
Driving advancements in ULED AI TVs, the Hi-View AI Engine X focuses on four key areas: AI Picture for realistic contrast, color, and motion; AI Sound for adaptive clarity and immersive audio; AI Scenario for automatic mode switching; and AI Energy for enhanced performance with improved efficiency. Together, these components create a more immersive and intelligent way to enjoy every moment on screen during matches.
The innovative features extend beyond televisions to include smart home appliances as well. Hisense offers a laundry machine equipped with AI-powered washing care that provides fabric-friendly solutions tailored to each load of laundry. Additionally, their PureFlat refrigerator features a 21-inch smart screen for managing fridge contents, accessing recipe suggestions, checking food expiration dates, and controlling other smart home devices.
Beyond smart home appliances, Hisense provides its ConnectLife platform across all devices and models to establish a seamless network that operates effortlessly for users. Daily tasks and sustainability objectives can be easily achieved with support for touch inputs and voice commands.
While AI defines Hisense’s product experience, their offline initiatives bring this technology to life by allowing fans to not only observe but also engage with it firsthand. As part of these efforts, Hisense introduced a Stadium Fan Experience (SFE) at MetLife Stadium in New Jersey during the FIFA Club World Cup 2025™ starting June 15. This space quickly became a hub for fans eager to interact with Hisense’s latest innovations.
Within this setting, fans could explore interactive displays featuring 14 premium products from Hisense across four sponsored categories. Products ranged from 100-inch ULED TVs and RGB-MiniLED TVs to Laser TVs, Laser Mini Projectors, smart screen refrigerators, and innovative air conditioners. Visitors could learn about these products’ functions through various interactive activities while experiencing firsthand how Hisense’s technology enhances home entertainment and smart living.
A standout attraction at this venue was a motion-sensing soccer shooting game that replicated real-match scenarios allowing fans to test their skills in front of large ULED screens. This interactive zone became immensely popular at MetLife Stadium as fans queued up for an opportunity to participate.
A Palmeiras supporter who engaged in this activity expressed admiration stating: “This TV is truly remarkable! The massive screen with crystal-clear visuals made me feel like I was on the actual field—it completely changed my perception of television!” Through such immersive experiences, Hisense not only showcased its innovation prowess and premium product lineup but also deepened connections with thousands of fans by providing meaningful hands-on engagement opportunities.
For those unable to attend in person, Hisense ensures that the excitement of the FIFA Club World Cup 2025™ remains accessible through its immersive AI-powered TVs offering easy access to live matches via VIDAA smart TV platform.
Viewing the tournament on Hisense’s 100-inch U7 smart TV enhanced by AI Sports Mode delivers an exceptional experience. Advanced AI algorithms track every aspect of gameplay in real-time—reducing noise, enhancing details, and ensuring smooth transitions—to bring stadium energy into your living room.
Powered by Hi-View AI Engine PRO, the U7 continuously adjusts picture and sound based on scene analysis while AI Sports Mode adds crowd ambiance and field realism ensuring fans feel immersed in the action.
In addition to an outstanding audiovisual experience, Hisense provides smart streaming solutions enabling users to access every FIFA Club World Cup 2025™ match live through DAZN app on Hisense and Toshiba smart TVs globally via VIDAA platform with just email registration required.
The interactive features don’t end there as real-time match data updates along with prediction games make home viewing more engaging than ever before—keeping viewers connected throughout each match.
Next time you see “AI YOUR LIFE” or “Hisense 100” TV or “Global No.1” or “Hisense #RGB-MiniLED TV” displayed pitch-side during FIFA Club World Cup 2025™ remember that it signifies more than just a message—it exemplifies Hisense’s dedication to enhancing everyday life through excellence driven by artificial intelligence (AI). According to Omdia’s Q1 2025 report data indicates that Hisense holds top spot globally in volume share for 100-inch TVs or larger MiniLED TVs coupled with Laser TVs—a success founded on their belief that every fan deserves front-row experience regardless of their location.