David Pogue, a technology writer, has released a new book called *Apple: The First 50 Years*, which is now available in both hardcover and digital versions. The 608-page book delves into Apple’s history over the past five decades, coinciding with the company’s upcoming 50th anniversary on April 1. Pogue conducted interviews with 150 influential individuals who have played a significant role in shaping Apple, such as co-founder Steve Wozniak, former CEO John Sculley, and former design head Jony Ive.
Despite the wealth of information available on Apple’s history, the book’s description promises to reveal “fresh insights that set the record straight.” Presented as a comprehensive narrative by CBS Sunday Morning correspondent David Pogue, it covers the entire life cycle of the iconic company—its inception, near collapse, revival under Steve Jobs, and transformation into the world’s most valuable corporation under current CEO Tim Cook. Featuring colorful images, new revelations correcting historical inaccuracies and shedding light on its unconventional ethos, as well as recent conversations with key figures who have influenced Apple’s evolution.
Pogue is known for his role as a correspondent for *CBS Sunday Morning* and has extensive experience covering Apple and technology for publications like *The New York Times* and *Macworld*. An excerpt from his latest work focusing on the late Steve Jobs can be accessed on the *CBS News* website.
In support of his book release, Pogue has engaged in multiple media appearances to discuss his findings. Notably, he recently conducted an in-depth interview with Apple’s CEO Tim Cook and made an appearance on *CBS Mornings*. Additionally, Pogue is scheduled to interview Apple’s former marketing head Phil Schiller at SXSW 2026 in Austin, Texas on March 18 at 3:30 p.m. Eastern Time.
Apple was formally established on April 1, 1976. While the company has yet to unveil any plans for commemorating its upcoming 50th anniversary publicly, it is anticipated that they will acknowledge this milestone in some way in the forthcoming weeks.
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