Pricila Andrade, who serves as the Growth Marketing Director for Digital Commerce & Omnichannel Customer Experience at Grupo Diagnóstico PROA, Laboratorio Médico del Chopo, expressed that the Mexican consumer now emphasizes the importance of operational consistency over mere promises when it comes to building trust. To continue reading this article, please subscribe to merca20.com for just $29 MXN per month. Are you already a subscriber? Have you forgotten your password? Explore other exclusive articles available for subscribers, featuring professionals such as Paola Hurtado from NTT DATA México, Oscar Corona from Grupo Prom as the VP of Sales, Noelia Chessari – CEO and founder of NINCH, Montserrat Suñol – Marketing Director at Adyen Mexico, and Miguel Luz – Marketing and PR Director at GWM.