According to a recent report from the Wall Street Journal, plans to incorporate generative AI elements into the live-action adaptations of ‘Moana’ and ‘Tron: Ares’ faced obstacles due to legal issues and concerns about potential public backlash.

While Silicon Valley has been driving efforts to expand the generative AI industry, Hollywood is on the verge of a major transformation. Movie studios are grappling with the potential benefits of artificial intelligence models in terms of cost savings, but they are also wary of the legal complexities and public resistance associated with using such technologies.

Disney, like other companies, has experienced challenges with the legal and public relations implications of using generative AI. The Wall Street Journal’s report reveals that Disney made behind-the-scenes attempts to leverage generative AI technologies for two upcoming projects, the live-action remake of Moana and Tron: Ares. In the case of Moana, Disney intended to collaborate with an AI company named Metaphysic to create a digital replica of actor Dwayne Johnson, who plays Maui in the film. The plan was to use Johnson’s cousin as a stand-in and overlay Johnson’s face onto his performance in post-production to reduce production time. However, after lengthy negotiations between Disney and Metaphysic, none of the shots featuring Johnson’s stand-in will be included in the final movie due to concerns over data security and ownership rights.

The issue of ownership has led Disney to take legal action against AI companies accused of misusing copyrighted material. In addition to copyright concerns, Disney must also address public backlash against the use of generative AI technology.

For example, executives at Disney proposed incorporating a generative AI character named “Bit” into Tron: Ares. This idea was abandoned due to legal discussions with unions and internal concerns about potential negative publicity.

Disney has faced criticism in the past for its use of generative AI technology in various projects. Despite concerns about the impact of AI on Hollywood, it seems that the widespread adoption of generative AI may not be as imminent as some anticipate.