An ongoing discussion is emerging regarding the inclusion of AI references in video games, with Steam mandating disclosures, Tim Sweeney pushing against this requirement, and games like ARC Raiders and Black Ops 7 illustrating the widespread integration of AI.

At present, developers are obliged by Steam and other platforms to indicate if generative AI technology is utilized in their games. This disclosure is prominently displayed on each game’s store page as a clear indication of AI-generated content.

Advocates argue that this practice enables consumers to make well-informed decisions and avoid what many refer to as low-quality AI-driven releases aimed at quick financial gain.

Conversely, leading publishers and software developers are increasingly incorporating AI-assisted tools across their production processes. For these teams, AI is rapidly becoming a standard component of development rather than a specialized feature.

Epic Games CEO Tim Sweeney responded to a message on X (formerly Twitter) from user @cinedatabase, stating that “Steam and all digital marketplaces should eliminate the ‘Made with AI’ label. It is no longer relevant.” Sweeney emphasized that the AI tag serves a purpose in art exhibitions for attributing authorship and in digital content licensing platforms where buyers need clarity on rights. He argued it is nonsensical for game stores since AI will likely play a role in most future game production processes.

Many acknowledge that numerous contemporary development tools will heavily rely on AI, prompting discussions on where to draw the line. Generative AI, especially concerning artwork generation, appears to be a significant point of contention for many.

ARC Raiders, a current popular game title, faced controversy over its use of AI technology. The development team clarified that procedural and AI-driven tools were used to assist with production tasks, ensuring voice actors consented to their voices being utilized for AI purposes and were duly compensated for their contributions.

Furthermore, the studio emphasized that these tools were employed to enhance production efficiency rather than replace essential creative roles. While this clarification alleviated some concerns, debates surrounding voice data usage consent and long-term rights persist around the game.

It seems inevitable that AI tools supporting development processes are here to stay, regardless of potential shifts in the status quo. However, determining acceptable practices remains a complex challenge.