Visa has teamed up with the startup Karat Financial to introduce AI-driven financial tools for creators. The focus is on new creators, providing guidance and automated payment options. This initiative also involves an AI assistant for evaluating brand deals. The credit card giant Visa is strengthening its ties with the creator economy.
During the Web Summit in Lisbon, Visa is expected to unveil a collaboration with Karat Financial, a fintech startup catering to content creators with customized credit cards and banking services. The launch of this program for Karat’s clients is planned for 2026, initially offered at no cost, potentially transitioning to a paid service later. The program will provide resources such as setting up automated reminders to vendors for outstanding invoices and enrolling bills in autopay. Additionally, it will include an AI assistant for assessing brand deal opportunities.
According to Kyle Hjelmeseth, CEO of G&B Digital Management, tools that streamline payment processes can greatly benefit creators. Delays in payments from brands, which often extend beyond the agreed terms, can lead to financial difficulties for creators, affecting their ability to meet obligations and plan for the future.
Visa has tailored these tools for individuals striving to be full-time creators and earning income without widespread recognition. The success of the program will be gauged by creators’ usage of the tools and how effectively it aids them in managing their finances amidst the expanding creator economy overshadowing traditional media.
Notably, other financial institutions are also tailoring services for creators. Mastercard recently introduced Business Builder debit and credit cards aimed at creators, offering solutions to mitigate personal liability related to online content, tax implications, and business management complexities.
To promote its creator initiatives, Visa has enlisted Khaby Lame, a prominent TikTok personality. This new program builds upon Visa’s previous move in 2024 categorizing creators as small businesses to enable them access to specific financial resources.
As part of the launch strategy, Visa is releasing a research report titled “Monetized,” indicating that creators are increasingly optimistic about their earnings potential and are embracing content creation as a viable career path. This report was conducted in collaboration with TikTok and Morning Consult, surveying over 1,000 creators across various countries.
The findings revealed that a significant portion of content creators are self-taught in business aspects and express interest in receiving support in contract negotiation, business strategy development, financial management, and tax/legal compliance. Jonathan Kolozsvary emphasised that creator challenges are akin to those faced by small businesses in general but highlighted the unique considerations around tax implications when transitioning from a hobbyist to a business entity.