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Ai Mainstream

Why Mark Zuckerberg is making a $14 billion bet on an AI startup

The controversy surrounding Scale AI is elucidated by Alistair Barr, the Tech Memo newsletter’s author. At the Allen and Co.’s Sun Valley conference last year, Scale AI founder Alexandr Wang was present. This particular story is exclusively accessible to Business Insider subscribers. To begin reading, become an Insider now.

Charles Rollet, a prominent tech reporter who recently joined Business Insider, has been breaking numerous stories about Scale AI. This startup is being invested in by Meta. Founder Alexandr Wang will also be joining Meta.

If you wish to comprehend Mark Zuckerberg’s acquisition, Charles’s coverage is indispensable. He unveiled how Google utilized Scale AI to compete with ChatGPT and provided exclusive insights on major Scale AI clients departing the startup. An astonishing revelation was made regarding how Scale AI exposed sensitive data about Google, xAI, and Meta on the internet for anyone to view.

I inquired with Charles about his thoughts on this unique agreement.

Why is Zuckerberg paying such a substantial amount?

One method to develop a cutting-edge AI model is through human rewriting of millions of chatbot responses and various other meticulous enhancements to each AI response. Our investigation demonstrates that Scale AI excels in this area; this is precisely what they did to assist Google in catching up with ChatGPT. This expertise is valuable for Zuckerberg as he aspires to release groundbreaking models. The lukewarm reception of Llama 4 seems to have prompted him to take bold steps.

What lies ahead for Scale AI and how can it support Meta and Zuckerberg’s AI aspirations? Or is this essentially a significant hiring of Alexandr Wang?

It was striking to witness Google halt Scale AI projects shortly after the Meta investment announcement. Whether Scale AI can recover from this loss of revenue remains uncertain. However, I doubt that Meta will allow Scale AI to fade away quietly; they now have more direct access for training their latest models. Zuckerberg requires Llama models to excel in AI benchmarks, and Scale AI possesses the insight and resources needed to achieve this. This transaction wasn’t just about recruiting Wang—while Alex is valued, there were likely more cost-effective approaches available.

What insights has your reporting on Scale AI offered regarding the development of AI models?

Developing AI models demands substantial human effort. An effective method for enhancing models is through Reinforcement Learning from Human Feedback (RLHF). Scale AI’s primary platform, Remotasks, engages over 240,000 human participants in this task. Ironically, automation poses a challenge here: it appears that these individuals often opt to copy responses from ChatGPT rather than providing genuine feedback. Several instances were observed where individuals were barred from Scale AI’s platforms for engaging in this behavior.

What additional information should BI readers be aware of regarding this matter?

Zuckerberg has made a significant wager on Scale AI. Some have drawn parallels between this move and the Metaverse venture which consumed billions without materializing as expected. However, if Meta ascends in the realm of AI rankings and significantly enhances Llama models’ performance, this decision might be perceived as astute—reminiscent of Facebook’s acquisition of Instagram.